Industry Insights
How Free Streaming is Changing the Game for Live Sports
FAST platforms are not just sitting on the sidelines; they're stepping up their game, bringing live sports to fans without the hefty subscription fees.
CTV 2025 Predictions from the ElementalTV team
To really get a pulse on where the industry is headed, I asked some of our core team members to share their predictions for the year ahead.
The Growing Impact of In-Store Screens on Consumer Behavior
With the advances in TVOOH, OOH ads can be just as targeted as CTV or digital, along with the added benefit of 1:many CPMs and their unskippable format.
Audience-based CTV buying is here to stay. Here’s why:
Leading CTV publishers are ramping up the integration of audience-centric selling platforms in order to respond to advertiser need for audience-based targeting.
Enhanced Data Transparency = More Ad $ for CTV
Data transparency is therefore essential for advertisers to optimize their media buys, avoid ad fraud, and build trust with their target audience.
Surviving the CPM Slump through deep audience insights
The downward pressure on CPMs is driven by a combination of market dynamics and technological advancements in the streaming landscape.
How Identity Resolution Solves for CTV Audience Fragmentation
Identity resolution addresses the challenge of CTV audience fragmentation by creating cohesive, data-rich audience profiles from disparate user data sources.
StreamTV Keynote by Shafi Mustafa
The StreamTV Show Advertising Summit, featuring our very own Shafi Mustafa, brought to light some powerful insights on tackling CTV audience fragmentation. From the real impact of fragmented audiences to the latest tech that’s helping us cut through the noise, this discussion was packed with insights.
Tackling fragmentation, 1Audience at a time
With 1Audience, publishers gain direct access to AI-powered curation tools leveraging deep audience insights, that enable them to optimize their audience offerings.
What Hit us in 2024?
From unexpected cookie reversals to landmark legal battles, this year has been a rollercoaster for the industry.
CTV’s single biggest bottleneck
Walled gardens, such as those operated by dominant CTV platforms, consolidate data, inventory, and ad-buying power within their ecosystems.
How the first programmatic Olympics changed the advertising landscape forever
More than 30% of the Paris Olympics ad revenue was committed by advertisers who were only able to participate because of the ability to buy programmatically.
We were never too big on 🍪 anyway!
Operating in a distinctly different environment than its digital counterparts, CTV ad targeting utilizes identifiers that are not subject to the same turbulence as 3P cookies.