Direct-to-Publisher
Access to Premium CTV Audiences for Campaigns that Land
Our AI-powered platform is designed to transform programmatic audience-based media buying by providing
Audience-
Based Buying
1Audience gives advertisers direct access to curated audiences, combining proprietary publisher data with the transparency and efficiency you need in programmatic buying.
Key Features
Enhanced Targeting with AI-Driven Insights:
By connecting demand with high-value, data activated audience segments, our platform ensures your campaigns reach the most relevant viewers, always.
Smart Curation:
Our advanced AI-powered tools simplify the complexity of audience discovery by delivering advertiser-ready curated segments that eliminate the guesswork in campaign planning.
Direct to Publisher:
1A enables direct connections with premium publishers, bypassing intermediaries and reducing costs. This ensures greater transparency, better CPMs, and enhanced confidence in the quality of inventory.
Programmatic DSP Delivery:
Our framework makes it easy to activate programmatic campaigns via your DSP of choice ensuring a seamless integration without any workflow interruptions.
How it Works
Identify: 1A collects raw traffic data across various apps and destinations, aligning it with ElementalTV's ID graph for precise audience identification.
Insights: The traffic data is then assessed through AI to generate real-time audience insights.
Curate: Holistic audience insights inform Smart Curation resulting in the generation of highly relevant, customized audience segments .
Deliver: Curated PMPs are directly pushed to DSP of advertisers’ choice, enabling efficient audience activation without disrupting existing workflows
Leveraging AI-driven Smart Curation
The platform analyzes billions of data points from publisher traffic, matching it with our identity graph, and enabling real-time audience segmentation. Smart Curation combines audience demographic, behavioral, and interest data with contextual insights, creating highly custom, data-activated PMPs, ready for seamless programmatic delivery to DSPs.
Related Insights
