AI-Powered
Direct-to-Publisher
Programmatic CTV Access
Advanced audience data. AI-powered curation. Direct-to-publisher. Transparent programmatic delivery.
What can 1Audience do for you?
Smarter Audience Curation
Use AI-powered tools to curate precise, data-driven audience segments, aligning with advertiser demand
Achieve Scale
Unify fragmented audiences across platforms and publishers to reach larger, highly-targeted audiences at scale
Audience Demand Facilitation
Leverage 1Audience Alliance and Elemental programmatic demand facilitation to connect curated audiences directly with advertiser demand
Maximize Inventory Value
Ultimately, 1Audience transforms fragmented viewership into curated, high-value audiences, maximizing your inventory potential and driving sustainable ad revenue growth
The Audience
Fragmentation
Dilemma
CTV viewers seamlessly navigate a fragmented landscape of apps, channels, and devices throughout the day, switching between multiple platforms to access their favorite content.
The Gap Between how CTV is Brought and Sold
CTV is largely bought on an audience basis, where advertisers focus on reaching specific viewer segments across multiple platforms, apps, and devices.
Male
18-38
Auto
Intenders
Sports
& Gaming
Pharma
Approved
Undecided
Voters
Travel
& Leisure
CTV is still predominantly sold on an app, channel, or platform basis, where publishers offer ad inventory based on where the content is being viewed rather than who is viewing it.
1Audience
empowers publishers
to curate and sell audiences directly through the platform, offering advertisers unparalleled access to premium inventory with enhanced transparency and precision targeting.
AI-driven Smart Curation
The platform analyzes billions of data points from publisher traffic, matching it with our identity graph, and enabling real-time audience segmentation. Smart Curation combines audience demographic, behavioral, and interest data with contextual insights, creating highly custom, data-activated PMPs, ready for seamless programmatic delivery to DSPs.
"ElementalTV's bespoke Spanglish Audiences solution has flipped the script (pun intended) for Spanglish Movies! By providing deep, multicultural audience insights, we’ve been able to expand our revenue margins significantly. The precision of the audience segments tailored to our Spanish-speaking viewers has not only increased demand from advertisers but also improved fill rates and campaign effectiveness. ElementalTV’s ability to leverage data to connect us with advertisers seeking precision targeting in multicultural media has been instrumental in driving our growth."
Gustavo R. Aparicio
CEO Spanglish Movies
CASE STUDY
Spanglish Audiences delivers deep, multicultural audience insights
Discover how Spanglish Movies, a diversified media and entertainment company focused on Spanish speaking content partnered with ElementalTV to create Spanglish Audiences, an innovative solution designed to expand advertisers reach and effectiveness among Hispanic and LATAM viewers at scale.
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