Maximize your Revenue Potential by Unlocking the Full Value of your Inventory
Super charge your monetization strategy through advanced audience data capabilities, AI-powered audience curation, transparent programmatic transactions and a more streamlined & efficient supply path.
Direct-to-Buyer Transactions
1Audience empowers CTV publishers with direct access to buyers by eliminating intermediaries and enabling programmatic transactions through our proprietary AI-powered platform. By connecting advertisers with curated, high-value audience segments, enhancing transparency and efficiency in media buying, this direct-to-buyer model maximizes revenue opportunities while fostering stronger publisher-advertiser relationships.
Key Features
Deep Audience Insights:
Gain deep audience insights into viewing behavior, engagement patterns, and audience demographics. These insights form the foundation of effective audience curation, enabling you to identify and segment the most valuable audiences.
Smart Curation:
Leverage 1Audience’s AI-powered tools to curate audiences from your own inventory. Align curated audience segments to advertiser needs by demographics, behaviors, interests, and contextual data to create your own deal library.
Direct to Advertiser Sales:
Sell curated, data-activated audience packages through your own sales teams, giving you full control over how you package, price, and present these audience segments.
Programmatic Delivery:
Deliver curated audiences directly to DSPs, ensuring smooth integration with advertiser workflows and real-time activation of audience packages.
How it works:
Identify: 1A collects raw traffic data across various apps and destinations, aligning it with ElementalTV's ID graph for precise audience identification.
Insights: The traffic data is then assessed through AI to generate real-time audience insights.
Curate: Holistic audience insights inform Smart Curation resulting in the generation of highly relevant, customized audience segments .
Deliver: Curated PMPs are directly pushed to DSP of advertisers’ choice, enabling efficient audience activation without disrupting existing workflows
Leveraging AI-driven Smart Curation
The platform analyzes billions of data points from publisher traffic, matching it with our identity graph, and enabling real-time audience segmentation. Smart Curation combines audience demographic, behavioral, and interest data with contextual insights, creating highly custom, data-activated PMPs, ready for seamless programmatic delivery to DSPs.
Related Insights
