AI-Powered Direct-to-Publisher Programmatic CTV Access
The Audience Fragmentation Conundrum
CTV viewers seamlessly navigate a fragmented landscape of apps, channels, and devices throughout the day, switching between multiple platforms to access their favorite content.
The gap between how CTV is bought and sold
CTV is largely bought on an audience basis, where advertisers focus on reaching specific viewer segments across multiple platforms, apps, and devices.
CTV is still predominantly sold on an app, channel, or platform basis, where publishers offer ad inventory based on where the content is being viewed rather than who is viewing it.
bridges the gap between how CTV is bought and sold by enabling CTV publishers to harness advanced, AI-driven audience segmentation and deliver curated, data-activated audiences directly to advertisers.
Client Case Study
leading global creator, producer and distributor of some of the world’s most successful content across Entertainment, Drama & Film, and Documentaries, is the first publisher to leverage 1Audience for direct, programmatic audience-based selling.
Challenge
Fragmented viewership and lack of unified audience data have hindered full monetization of Fremantle audiences and meeting advertiser demand for audience-based buying.
1A Solution
1Audience will help Fremantle leverage deeper audience insights, transforming fragmented viewership into curated, high-value audiences that maximize inventory potential and drive sustainable revenue growth.
StreamTV Keynote
Navigating CTV: Tackling Fragmentation and Maximizing Impact
underscores ElementalTV's commitment to innovating CTV advertising by enabling direct-to-publisher programmatic access for advertisers while aligning with the growing demand for audience-based buying.
Direct-to-Publisher
1Audience (1A) empowers publishers to curate and sell audiences directly through the platform, offering advertisers unparalleled access to premium inventory with enhanced transparency and precision targeting.
Programmatic Access
1A combines audience demographic, behavioral, and interest data with contextual insights, creating highly custom, data-activated PMPs, ready for seamless programmatic delivery to DSPs.
Audience-based Buying
76% of advertisers prioritize audience-based buying. Leveraging our AI-driven Smart Curation engine, 1A analyzes billions of data points from publisher traffic, matching it with our identity graph, and enabling real-time audience segmentation.