Powering the next generation of audience-based CTV

ElementalTV, founded in 2020 and headquartered in Pasadena, CA, is pioneering the future of CTV ad technology with a comprehensive suite of solutions designed specifically for CTV publishers. ElementalTV empowers publishers to unlock the full value of their inventory through advanced audience data capabilities, direct audience curation, and transparent programmatic transactions. By continuously innovating and leveraging cutting-edge technology, ElementalTV is driving the evolution of CTV, enabling publishers to maximize revenue and deliver targeted, data-driven advertising experiences.

Trusted by the world’s most innovative companies  


Meet the ElementalTV Team

Omer Latif
Chief Executive Officer

Shafi Mustafa
Chief Strategy Officer

Albert Yu
Chief Revenue Officer

Sergey Lobko-Lobanovsky
Chief Technology Officer

Anton Tkachuk
SVP, Product

Joe Hotagua
VP, Audience Solutions

Shoaib Mansur
VP, Monetization

Tony Patel
GM VenuEx

Our Global Operations

"Innovation knows no borders, and neither do we."

Bringing together a diverse and talented team from across the world, ElementalTV operates on a truly global scale. With teams spanning North America, Europe, South Asia and beyond, we bring together diverse perspectives to shape the future of CTV advertising. From engineering in-house, groundbreaking technologies to tackling our industry’s most pressing issues, our global team works in harmony to deliver world-class solutions that empower publishers and advertisers worldwide. This global synergy drives our mission to redefine the CTV ecosystem, one market at a time.

Being part of a team that values diverse perspectives and empowers growth has been truly enlightening. It's not just a workplace; it's a community where ideas thrive and individuals feel supported to excel.

Alex K., Senior Software Engineer

Global Operations

Our R&D, Product Dev and Revenue/Ad Ops teams across our three offices in the United States, Europe & Asia are committed to delivering exceptional results and success for our partners.

  • Anton T., Product, DSP Solutions

    Harry W., Product, Performance Solutions

    Warda B., Marketing

  • Pavel P., Team Lead, Senior Software Engineer

    Alex K., Senior Software Engineer

    Kurt K., Senior Software Engineer

    Sergey K., Senior DevOps Engineer

    Maxim D., Senior Software Engineer

    Alex E., Senior Software Engineer

    Sergey O., Head of QA

    Kseniia R., QA tester

  • Varvara V.

  • Kristina N., Ad Ops

    Hassan I., Head of Ad Ops

Our Domain Expertise

Boasting decades of experience in programmatic, adtech, algorithmic auctions and trading mechanics, data science, ML/AI, and technology commercialization, our team takes care of the messy algorithms, unstructured data and stitches it together to deliver next-gen CTV ad tech solutions for our clients.

    • Programmatic oRTB/VAST/PreBid

    • AI+Machine Learning Development

    • SSAI/Transcoding/Codec Expertise

    • Data Center/Server

      Development/Deployment

    • Ad & Revenue Ops

    • Market Landscape Insights

    • Supply & Demand Partners

    • Pricing Models

    • CTV Business Strategy

    • Publisher Monetization

    • Audience Extension

    • Performance Advertising

    • SSP/DSP/Ad Exchange Development

Browse
our Solutions

Discover 1Audience
our holistic identity framework

Built to address the complexities of fragmented audience data, 1Audience delivers a 360-degree view of your audience, combining deterministic and probabilistic data-sets for unparalleled precision.

Leveraging our proprietary Smart Curation engine, 1Audience curates high-value audience segments for seamless programmatic delivery, ensuring real-time data unification across the entire CTV ecosystem.

Browse Insights