Powering the next generation of audience-based CTV
ElementalTV, founded in 2020 and headquartered in Pasadena, CA, is pioneering the future of CTV ad technology with a comprehensive suite of solutions designed specifically for CTV publishers. ElementalTV empowers publishers to unlock the full value of their inventory through advanced audience data capabilities, direct audience curation, and transparent programmatic transactions. By continuously innovating and leveraging cutting-edge technology, ElementalTV is driving the evolution of CTV, enabling publishers to maximize revenue and deliver targeted, data-driven advertising experiences.
Trusted by the world’s most innovative companies
Meet the ElementalTV Team
Omer Latif
Chief Executive Officer
Shafi Mustafa
Chief Strategy Officer
Albert Yu
Chief Revenue Officer
Sergey Lobko-Lobanovsky
Chief Technology Officer
Anton Tkachuk
SVP, Product
Joe Hotagua
VP, Audience Solutions
Shoaib Mansur
VP, Monetization
Tony Patel
GM VenuEx
Our Global Operations
"Innovation knows no borders, and neither do we."
Bringing together a diverse and talented team from across the world, ElementalTV operates on a truly global scale. With teams spanning North America, Europe, South Asia and beyond, we bring together diverse perspectives to shape the future of CTV advertising. From engineering in-house, groundbreaking technologies to tackling our industry’s most pressing issues, our global team works in harmony to deliver world-class solutions that empower publishers and advertisers worldwide. This global synergy drives our mission to redefine the CTV ecosystem, one market at a time.
“ Being part of a team that values diverse perspectives and empowers growth has been truly enlightening. It's not just a workplace; it's a community where ideas thrive and individuals feel supported to excel. ”
Alex K., Senior Software Engineer
Global Operations
Our R&D, Product Dev and Revenue/Ad Ops teams across our three offices in the United States, Europe & Asia are committed to delivering exceptional results and success for our partners.
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Anton T., Product, DSP Solutions
Harry W., Product, Performance Solutions
Warda B., Marketing
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Pavel P., Team Lead, Senior Software Engineer
Alex K., Senior Software Engineer
Kurt K., Senior Software Engineer
Sergey K., Senior DevOps Engineer
Maxim D., Senior Software Engineer
Alex E., Senior Software Engineer
Sergey O., Head of QA
Kseniia R., QA tester
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Varvara V.
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Kristina N., Ad Ops
Hassan I., Head of Ad Ops
Our Domain Expertise
Boasting decades of experience in programmatic, adtech, algorithmic auctions and trading mechanics, data science, ML/AI, and technology commercialization, our team takes care of the messy algorithms, unstructured data and stitches it together to deliver next-gen CTV ad tech solutions for our clients.
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Programmatic oRTB/VAST/PreBid
AI+Machine Learning Development
SSAI/Transcoding/Codec Expertise
Data Center/Server
Development/Deployment
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Ad & Revenue Ops
Market Landscape Insights
Supply & Demand Partners
Pricing Models
CTV Business Strategy
Publisher Monetization
Audience Extension
Performance Advertising
SSP/DSP/Ad Exchange Development
Browse
our Solutions
Discover 1Audience
our holistic identity framework
Built to address the complexities of fragmented audience data, 1Audience delivers a 360-degree view of your audience, combining deterministic and probabilistic data-sets for unparalleled precision.
Leveraging our proprietary Smart Curation engine, 1Audience curates high-value audience segments for seamless programmatic delivery, ensuring real-time data unification across the entire CTV ecosystem.