VISTA: a first-of-its-kind Universal Audience Activation Platform
Purpose built for CTV publishers to effectively monetize their greatest asset, their audience, VISTA’s proprietary tech fuses key features of a DSP+DMP+SSP to reach audiences, anytime, anywhere on CTV.
But how do we do that?
Well, we'd tell you if it weren't proprietary information! However, what we can share is how it empowers publishers and opens up new revenue opportunities for them. Here’s a few specific use cases:
Small to Medium-Sized Publishers 📺
Smaller publishers often have limited resources, including a small team. A potent DSP like VISTA allows them to manage their ad inventory more efficiently without the need for extensive technical expertise.
Niche Content Providers 🎯
Publishers with niche or specialized content can benefit from VISTA to tailor their ad strategy to a specific audience and exercise more control over the types of ads that appear alongside their content.
Regional or Localized Publishers 📍
Publishers with content that caters to specific regions or localities can use VISTA to customize their ad campaigns for targeting local audiences. Super useful for regional news channels or community-focused content.
Independent Streaming Services 📽️
Independent streaming services or new entrants in the streaming market can utilize a platform like VISTA to kickstart their advertising efforts without relying heavily on external partners.
To summarize, an industry-first, audience-centric DSP like VISTA, empowers publishers, of all shapes and sizes, with greater control, efficiency, and the ability to maximize revenue through hyper-targeted advertising and data-driven decision-making
And what truly makes the VISTA experience stand out is the platform's cutting-edge AI-driven platform modules that help publishers unlock unrealized opportunities in the form of additional audience segments outside of their O&O properties!
Through the use of our sophisticated media planning tech, publishers can monetize their CTV inventory by allowing advertisers to reach them not only on their own network, but across the entire CTV ecosystem. And with this increased ad reach, publishers can guarantee advertisers higher conversion rates and more efficiently-spent advertising budgets.
