ElementalTV and Safe Exchange Come Together to Provide Advanced Brand Safety Tools to Publishers
As the US gets ready to step into the 2024 election cycle on January 15th, the digital advertising space faces a dilemma as great as the $10bn opportunity that political ads present. 💵
Political advertising, especially during election periods, is always susceptible to ad fraud and misinformation. And with the rise in AI ads, deepfakes and other forms of malvertising, this has become an even graver issue. As a result, CTV publishers may be wary of hosting content that could be misleading or manipulative, as this can harm both their credibility and the user experience.
Additionally, political campaigns often require precise targeting to reach specific demographics or geographic regions. If publishers have concerns about the accuracy of targeting capabilities on their CTV platforms, they may be skeptical about the effectiveness of political advertising campaigns.
Navigating misinformation and possible media distrust can be a huge challenge for publishers but with the right political ads strategy for the upcoming election cycle, you can maintain your audience’s trust and your network’s credibility without giving up on this massive revenue opportunity. 💲
To ensure real-time, high-efficacy ad blocking, ElementalTV is excited to announce the integration of AdCurate Ad Safety data into our extensive product suite, just in time for the elections! AdCurate from Safe Exchange provides real-time, actionable metadata, powered by a combination of AI and human review, for inbound video ads. Better ad metadata = better blocking of ads that do not meet quality standards or are inappropriate for a publisher’s audience. Many publishers are expecting non-brand safe political ads this election and are blocking the category outright, but AdCurate can help publishers on ElementalTV’s platform still capture some of those political dollars 💰 without risking their audience.
Improved Ad Safety creates a better experience for the end user and can dramatically reduce churn. More accurate blocking also means more monetization opportunities. Publishers can now open the floodgates and be confident that anything that doesn't meet guidelines will be caught, driving increased bid density, fill, and CPMs.
