🎙The Digital Marketeer X ElementalTV🎙
Join ElementalTV's Chief Revenue Officer, Albert Y., and Chief Strategy Officer, Shafi Mustafa, for a riveting conversation with Stefanie from the The Digital Marketeer Podcast about future-proofing your CTV advertising strategy. 🖥️
In the episode, Albert and Shafi provide valuable insights into the current landscape of CTV advertising from an ad tech perspective. They shed light on the challenges and opportunities within the CTV ecosystem for both publishers and advertisers, offering valuable insights into how the monumental rise of CTV can bridge the gap between digital and traditional TV advertising and that overcoming systemic ad tech inefficiencies is crucial for achieving this synthesis.
🎧 Listen to the episode below:
