TVOOH for gyms & fitness clubs - A perfect fit for health & fitness branding

While one might think gyms are mostly for conquering your new years resolutions and posting #gymfies on social, they do also offer the ideal platform for health & fitness-centric messaging.

Picture this: Unskippable, uninterrupted adverts to your target audience in a setting where they are most attentive, with a (hopefully) positive, motivated mindset, for potentially over 45 minutes! Yep, that's exactly why gym advertising makes all the sense in the world. A captive audience with a high dwell-time for the duration of a workout, means they will be exposed to your ad multiple times during a session, encouraging higher engagement and ad recall and maybe a hint of subconscious bias too.

And we don't say that lightly. Studies show that, ads placed in relevant contexts can increase perceived credibility by up to 40%! That means, for instance, that if a gym-goer sees the ad for a new line of protein shakes at the gym, there's evidence that they might perceive it to be a tad more legitimate and high-quality, owing to the health-oriented venue and context.

Basically, products and/or services relating to healthy lifestyles and looking after yourself fit the gym environment perfectly. Another interesting factor to consider is that most gym-goers spend generously on maintaining their gym memberships and on keeping themselves fit in general, and are thereby not entirely averse to investing in products that promote that lifestyle.

VenuEx's network of over 45,000 screens in gyms and health clubs all over the country, enriched by ElementalTV’s proprietary SmartCuration tech, provide an ideal canvas for your ad placement. Additionally, our curated PMPs featuring premium inventory ensure that your ads are shown alongside high-quality content, enhancing your brand image and credibility. VenuEx's multifaceted contextual layering, along with location data, content adjacency, channel data, and content genre, means that you can target your audiences based not only on their physical location but also on their unique interests, preferences, and behavior, enhancing the entire customer journey.

Connect with us today to learn how VenuEx can put your health & fitness brand on the map!