Meet VenuEx - the First Integrated Venue-Centric TVOOH Audience Platform with Over 800k Screens Across the U.S.

VenuEx, a first-of-its-kind venue-centric audience platform, is revolutionizing TV Out-of-Home (TVOOH) leveraging the programmatic infrastructure of ElementalTV, a pioneer in advertising technology. VenuEx is now available to advertisers nationwide, featuring an extensive, integrated exchange of over 800,000 screens that offer unparalleled audience scale and hyper-targeted advertising opportunities for brands.

The expansive VenuEx network spans all 210 designated market areas (DMAs) in the U.S. and includes over 100 unique venue types, including retail outlets, airports, gyms, restaurants & bars, healthcare practice waiting rooms, gas stations, college campuses, and a multitude of other venue types. Through VenuEx's innovative venue-based, audience-targeting platform, advertisers can now engage with audiences by accessing thousands of screens located in contextually relevant environments. VenuEx eliminates the legacy pain points associated with fragmented TVOOH channels with a comprehensive, unified solution that enables advertisers to optimize campaigns programmatically and achieve maximum ROI.

Tony Patel, General Manager of VenuEx, brings over two decades of digital media experience to the TVOOH front. In his most recent leadership role, Tony spearheaded the Programmatic Trading division at Loop TV. A recognized thought leader and trusted advisor in the evolving Digital Out-of-Home (DOOH) landscape, he now brings his expertise as an innovator to TVOOH. 

"ElementalTV serves as the perfect springboard for VenuEx with a differentiated formula of key DMP+DSP+SSP features, combining traditional audience segments with contextually relevant data to ensure a holistic and precise audience target," Tony remarked on VenuEx's synergistic relationship with ElementalTV. "In addition to delivering scale and geographical footprint, VenuEx aims to leverage ElementalTV's robust CTV audience activation capabilities, deep data insights, and supply relationships to help advertisers achieve unrivaled campaign success."

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