AI is your friend, not a foe.
It’s 2024 and AI is all up in everyone’s business. But hey, in a good way! And CTV is no exception. As advertisers look towards AI’s promise of highly targeted advertising and content optimization, publishers are on the hunt for cost-effective and revenue-boosting AI-led strategies.
It all starts with Data
We do feel bad about tooting our own horn but VISTA’s unique audience curation is unmatched in the industry at the moment. And for publishers to create a distinct, competitive advantage it’s becoming increasingly important to have an inventory curation powered by advanced data science and AI models.
Enter VISTA. Our universal audience activation platform brings together the unique elements of a DMP+DSP+SSP for generating holistic audience insights. By merging a robust suite of traditional targeting segments with sophisticated contextual relevancy data, VISTA is able to power an end-to-end, 360 degree audience planning. The result is an AI driven assembly comprising curated audience packages and pools.
Role of AI & Data Science in our smarter curation
Our supply path optimized inventory curation is based on sophisticated contextual data points such as behavioral and intent signals, amongst numerous others. This smarter curation driven by deep audience insights not only leads publishers to maximize the value of their core audience on O&O inventory, but also increases frequency by retargeting viewers across the CTV ecosystem.
Taking it a notch up, VISTA’s audience planning tech also lets publishers increase reach through lookalike modeling of their audiences across other CTV apps and channels. This bundling up of O&O inventory with ElementalTV’s partner inventory maximizes publishers revenue to reach unprecedented scale!
AI across the board
At ElementalTV, everything we do is grounded in natural and artificial intelligence. Our massive CTV inventory represents 93% of CTV households (we checked with our data guys to make sure we’re not exaggerating) and by leveraging advanced AI models we’re able to employ real-time, continuous optimization of floor prices, significantly boosting ad fill rates, monetization, and overall campaign efficiency.
Your friendly reminder to check in with your supply partners and see how they’re curating their CTV inventory
VISTA’s competitive edge is the utilization of advanced AI and data analytics across our product offering because in a rapidly evolving CTV landscape it’s critical to not just stay one step ahead, but to continuously innovate and iterate.
With the amount of CTV ad spend predicted in the next few years and the surge in FAST content consumption across US households, naturally the market is full of providers and platforms trying to conflate digital (web, mobile, in-app etc) and CTV into bundled up services just to jump on the CTV bandwagon.
The downside to such platforms is that they mostly offer cookie-cutter packages that fail to offer customized solutions tailored to unique client needs. With ElementalTV’s dedicated data teams continuously working on building VISTA’s robust AI modules, as a client you can rest assured that you will always be ahead of the CTV curve.
Want to keep the conversation going? Hit us up 👉 to learn more about VISTA!
