FAST platforms are not just sitting on the sidelines; they're stepping up their game, bringing live sports to fans without the hefty subscription fees.

To really get a pulse on where the industry is headed, I asked some of our core team members to share their predictions for the year ahead.

With the advances in TVOOH, OOH ads can be just as targeted as CTV or digital, along with the added benefit of 1:many CPMs and their unskippable format.

Spanglish Audiences leverages 1Audience, allowing multicultural advertisers to deliver culturally relevant messages to the right viewers, at the right time.

Leading CTV publishers are ramping up the integration of audience-centric selling platforms in order to respond to advertiser need for audience-based targeting.

Data transparency is therefore essential for advertisers to optimize their media buys, avoid ad fraud, and build trust with their target audience.

The downward pressure on CPMs is driven by a combination of market dynamics and technological advancements in the streaming landscape. 

Identity resolution addresses the challenge of CTV audience fragmentation by creating cohesive, data-rich audience profiles from disparate user data sources.

The StreamTV Show Advertising Summit, featuring our very own Shafi Mustafa, brought to light some powerful insights on tackling CTV audience fragmentation. From the real impact of fragmented audiences to the latest tech that’s helping us cut through the noise, this discussion was packed with insights.

With 1Audience, publishers gain direct access to AI-powered curation tools leveraging deep audience insights, that enable them to optimize their audience offerings.

From unexpected cookie reversals to landmark legal battles, this year has been a rollercoaster for the industry.

Walled gardens, such as those operated by dominant CTV platforms, consolidate data, inventory, and ad-buying power within their ecosystems.